Client: Shisiedo
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Client: Colorado Parking, LLC
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Client: Widow PC
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Web Analytics Setup, Web Analytics Training, Web Analytics Report Writing Training


(Denver - Boulder - Longmont - Loveland - Fort Collins)

 

Measure Everything, Then Measure Again

 

The foundation for all web based work is analytics. How many visitors are coming to the site, what is the bounce rate and on what pages? What are the keywords that convert the best, how is the sales funnel converting traffic, what content is read the most, what pages are landed the most... All of these things are important, and if you don't have the answers to these questions and more, it will be very hard to grow the business.

 

For clients who have an existing website, we use analytics to understand the current site metrics. For instance, we can determine how people are finding the website, what keywords they're using to get there and what behaviors they are performing once on the site. Knowing how the site is performing will help us make intelligent decisions about what needs to change or improve.

 

For new websites, or sites we are developing for a customer, we always setup analytics and apply tracking code to each and every page. We'll setup weekly reports that get sent out automatically and then use the data we obtain through analyzing the sites metrics data to constantly improve search and steer the website to better more profitable traffic and keywords.

 

Winning Analysis

 

If you don't have analytics set up, you need to do that. Google Analytics is free and fairly easy to use. To realize your online goals you'll need to fully understand the following pieces of site analytics:

  • Unique Site Visits
  • Return Visits
  • Bounce Rate
  • Frequently Landed Pages
  • Frequently Landed Keywords
  • Best Selling Product
  • Funnel Conversion Rate

That is the LEAST amount of information you need to know. There is much more data you can mine. We can help you set up your analytics and show you how to use them to maximize your sites potential.